SEO and marketing advice for online stores. Learn how to rank product and category pages, improve conversions and compete against bigger marketplaces.
A man in Jaipur who sells handmade leather wallets told us he’d spent weeks on his homepage and about ten minutes on each product page. His wallet pages had one photo, a name, a price and a line saying “premium…
A woman in Jaipur who sells lac bangles spent three weeks arguing with herself about which platform to pick. One cousin swore by Shopify. Another said WooCommerce was the only “proper” choice for search. She read ten blog posts, got…
A woman in Jaipur who sells block-print kurtas showed us her store last spring, and she was proud of it. Four hundred products, lovely photos, and a neat homepage. Then we searched for her best-selling kurta and her page was…
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