How AI search is changing SEO, and what to do about it. Read practical guides on ranking in ChatGPT, Google AI Overviews and other AI-driven results.
A block-print studio owner in Sanganer typed a simple question into an AI assistant: “Who makes good cushion covers in Jaipur?” It named three studios. Hers wasn’t one of them. Two of the three had fewer products and smaller followings…
A test run across fifty common search terms recently found that ChatGPT and Google AI Overviews agreed on the cited source only about four times out of ten. The rest of the time, each platform pulled from a completely different…
A blog that publishes twice a week and still sees flat traffic is not failing because it lacks effort. It is usually missing one or two structural elements that separate content people find useful from content that simply exists. At…
Position zero used to mean one thing: the boxed answer sitting above the first organic result on Google. In 2026, that space has a new neighbour. AI Overviews now sit above featured snippets on a large share of informational searches,…
Search behaviour just isn’t what it was two years ago. Barely anyone types a query and scrolls through ten blue links these days. Most
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