Social media tips for brands and businesses. Read guides on profile optimisation, content planning and paid social that supports real business goals.
A yoga studio owner in Mansarovar told us she posted every single day for three months. Sunrise photos, quotes, class timings, a reel on Sundays. Her followers went from 400 to 900, and her class bookings stayed exactly where they…
A wedding decorator in Jaipur once told us he put the same 5,000 rupees on three platforms in one month. Facebook sent a flood of “price?” messages. Instagram sent likes and saves, but very few calls. LinkedIn sent a single…
A namkeen maker in Chandpole told us he’d joined every new feature the moment it appeared. Reels, broadcast channels, live shopping, a daily poll. His team was exhausted, and sales were flat. Nobody had asked a simple question: which of…
A boutique owner in Raja Park once opened her phone and showed us eleven apps, four logins and a notebook of “post ideas” with no dates. She posted when she remembered, copied what other shops did and felt guilty on…
A mehendi artist in Vaishali Nagar told us her page looked busy and felt empty. She posted lovely photos of finished designs every evening, and almost nobody commented. When we scrolled back, every post said the same thing in the…
A florist in Bapu Nagar once told us she had hired a “social media person” for six months and still couldn’t say what she’d paid for. Posts went up. Reports came in. Her page looked busier, but her phone rang…
A mojari maker in Chaura Rasta told us that a customer from Mumbai found him by accident. She had typed “handmade Jaipur shoes” into Instagram, scrolled for a minute and spotted his page on the third try. He had been…
A home-based pickle seller in Jhotwara told us her orders came from three places: a neighbor's recommendation, a reel that went mildly viral and a stranger who searched “homemade achaar Jaipur” on Instagram. Only one of those was in her…
A blue pottery shop owner in Jaipur showed us her Instagram page and asked why nobody found it. The photos were beautiful. The name on the profile was a nickname. The bio said “Art is life”. There was no city,…
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