A Commercial Roofing Leader Owning Local & Commercial Search
Baker Roofing Company — protecting commercial buildings since 1915 — nearly doubled its organic traffic in a year and became the cited authority for commercial roofing across the Southeast and Mid-Atlantic, in both Google and AI search.
Client
Baker Roofing Company (est. 1915)
Industry
Commercial Roofing Contractor
Service
Local & Commercial SEO · GEO
Markets
Southeast & Mid-Atlantic US
The Challenge
A full-service commercial roofing contractor serving multiple regional markets across the Southeast and Mid-Atlantic. The goal: dominate commercial roofing search across every service market, build topical authority on roofing systems, and drive contractor-level leads through local, commercial and informational search — all without paid ads.
What Drove the Results
Total local SEO saturation across city markets, a deep long-tail content engine on roofing systems, an authoritative link profile validated across three tools, algorithm-proof E-E-A-T content, and AI-ready structure that earned 280 AI responses. The result — 94%+ organic visibility and compounding, update-resistant growth.
The Numbers Behind the Authority
Key performance metrics — bakerroofing.com, September 2026 (SEMrush, Ahrefs & SE Ranking).
17.7K
Organic Traffic
+9.2% growth (SEMrush)
4,900
Organic Keywords
local, commercial & informational
2K
Referring Domains
17.8K backlinks · DR 43
34
Authority Score
“Very Good” · Domain Trust 68/100
Nearly Doubled Traffic — and Won AI Search
Organic clicks grew +85% in 12 months, through four major Google algorithm updates — while AI citations and keyword wins compounded.
Organic Clicks (12 mo)
3.5K →
6.5K
+85%
New AI Overview Positions
— →
119
40 pages, +2
Total AI Responses
— →
280
82 pages, all platforms
Improved Keyword Positions
— →
48
+ 218 brand-new entries
New Keywords at #1
— →
218
multi-city location pages
75% High-Conversion Local & Commercial Intent
The keyword mix is perfectly aligned with revenue-driving demand — local and commercial terms dominate, with informational content feeding the AI-visibility pipeline.
Near-Total US Market Dominance
90.92% of organic traffic is US-based — with meaningful secondary reach across the UK, Canada and beyond from informational content.
United States
6.6K traffic
90.9% share
United Kingdom
155 traffic
2.1% share
Canada
141 traffic
1.9% share
India
68 (+3) traffic
0.9% share
Straight From SEMrush, Ahrefs & SE Ranking
No cherry-picking — here’s the real tool data. Hover to pause, click any screenshot to enlarge.
The Strategy
6 Pillars Driving the Dominance
The local, commercial & AI-search strategy behind +85% growth and 280 AI responses.
Local SEO Saturation
Owns top-3 for commercial & local terms across multiple city markets — “baker roofing Angleton TX”, “raleigh roof repair” and dozens of city pages.
AI Overview Dominance (GEO)
280 total AI responses and 119 AI Overview appearances — cited across Gemini, AI Mode, AI Overview, Perplexity and Copilot. A major competitive moat in commercial roofing.
Long-Tail Content Engine
4,900 ranked keywords across roofing systems, coping, drainage, metal decking and city pages — each cluster targeting a specific commercial or local intent.
Authoritative Link Profile
2K referring domains, DR 43, Authority Score 34 and Domain Trust 68/100 — a clean, diverse profile validated across SEMrush, Ahrefs and SE Ranking.
Algorithm-Proof Content
Organic clicks nearly doubled (+85%) over 12 months — growing resiliently through four major Google algorithm updates, a clear E-E-A-T signal.
Multi-Location Expansion
218 new keywords debuting at #1 — city-specific location pages for Birmingham, Myrtle Beach, Nashville and more, fast-tracked by domain authority.
Want to Own Commercial Search in Your Market?
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